Haus of ritual
prepared for . James Kenefick
imagined by . serena martineau /// artist + business creative
the vision -
Haus of Ritual is more than a brand—it’s a movement to bring reverence back to the everyday. A sanctuary for those seeking to slow down, turn inward, and live with mindful intention, beauty, and presence.
In a fast-paced, overstimulated world, people are yearning for reconnection—with themselves, their creativity, and the rhythms of life. Haus of Ritual offers soul-nourishing tools and resources that transform the ordinary into the sacred—helping individuals establish rituals that ground, inspire, and realign.
Our offerings are not only soulful—they’re elevated, artful, and aesthetically exquisite. Every item is designed to blend seamlessly into the homes and lives of those who value beauty, intention, and curated living. These are not loud, mass-produced objects. They are functional art for the soul—pieces people want to wear, display, and return to daily. Rugged, raw, earth-inspired beauty meets timeless design.
Whether someone is new to intentional living or deeply rooted in practice, Haus of Ritual offers practical and approachable tools that meet people exactly where they are—offering depth without overwhelm, ritual without rigidity, and beauty that doesn’t shout, but stirs.
The Offerings ~
Each element from Haus of Ritual is created as a vessel for transformation, connection and aesthetic pleasure.
1. Self-Paced Online Courses
These are not your typical online classes—they are immersive, artfully crafted journeys into intentional living, sensual awareness, creative expression, and soulful business building. Designed to be started anytime and revisited often, each course is a personal portal—a ritual in itself.
They’re built for deep transformation that fits into real life. Accessible, flexible, and designed to support the unique rhythm of the individual, these offerings provide structure without rigidity, depth without overwhelm.
The Core Series Will Include:
• Rituals for Sensory Living
A guide to creating a more intentional and present life through the five senses. Participants learn how to infuse wonder into the everyday. Through daily prompts, mindfulness tools, and simple but sacred practices, the ordinary becomes extraordinary.
• The Creative Reawakening (The Digital Art Haus)
A self-paced course that mirrors the magic of the in-person Art Haus retreats. Through poetic prompts, visual storytelling, movement, sound, and multi-medium exploration, this course reintroduces participants to the artist within. Designed to awaken the senses, unlock creativity, and reconnect with the world through wonder, it is a return to wild imagination.
• Soul-Led Business (For the Modern Mystic & Creative Visionary)
This is for the creators who feel the call to share their magic with the world. This course offers a deeply intuitive, intimate approach to building a meaningful business—infused with strategy, story, embodiment, and spirit. Less “hustle,” more holy. A guide to building a business that feels like an extension of your soul.
2. Intentional Journals & Planning Tools
More than just paper—these are sacred companions for visioning, intention-setting, and daily reflection. Designed with understated elegance and earth-inspired tones, each journal invites presence and clarity.
Structured enough to guide, yet spacious enough to explore freely, these tools support everything from creative ideation and ritual tracking to manifestation planning. Meant to be proudly displayed, they blend function and beauty, turning everyday reflection into an act of reverence.
3. Daily Mindfulness Card Decks
A modern reimagining of ritual decks—elegant, earthy, and poetic. Each card is a prompt for presence, self-inquiry, and daily alignment—designed as both a tool and a visual object of beauty. Functional art and manifestation gifts for the self and others.
4. The Book
A sensorial, poetic guide to intentional living— an updated take on The Artist’s Way for the modern world. Both practical and inspiring, it’s designed to be a permanent piece in one’s creative and spiritual library.
Retail: $28–$35 | Channels: DTC, Amazon, Bookshop.org, boutiques
5. Annual Creative Retreats
Art Haus is not a retreat—it’s a creative remembering. A five-day immersive residency designed to awaken wonder, stir the senses, and reignite the inherent creativity that lives within us all.
This is for the artists, yes—but also for the ones who’ve forgotten they are artists. For the quiet visionaries, the seekers, the sensitive souls, the ones who’ve been told they aren’t creative, or haven’t yet had the space to explore it.
Because the truth is: we are all creative beings—some of us just need permission to remember.
Held in soulfully selected, energetically rich locations, each Art Haus experience is a portal into playful expression and embodied artistry. Through ritual, storytelling, sensory exploration, and curated creative practices, participants return to themselves—fully alive, inspired, and reconnected to the sacred act of creation.
The Experience Includes:
5 nights in private, artfully chosen accommodations designed to ignite beauty and presence
Nourishing meals daily to support creativity, energy, and pleasure
Daily rituals and sensory practices to slow down and reawaken perception
Creative immersion across mediums—writing, photography, movement, culinary art, collage, sound
Local cultural exploration, honoring the textures, stories, and artistic pulse of place
One-on-one creative mentoring and guidance in establishing personal ritual
All materials provided for uninhibited exploration and artistic play
Intimate group size (5 or fewer) for deep connection and individualized support
Art Haus is a remembering. A return to the truth that creativity is not a luxury—it is our birthright. It is how we connect, how we feel, how we heal, and how we make meaning.
Come as you are. Leave more fully yourself.
6. Expanded Ritual Product Line (Phase 2)
Handmade ritual candles that flicker with intention. Chakra oils blended with prayers. Hand-rolled incense, Ayurvedic body care tools, meditation cushions, altar pieces, and sacred artisan jewelry—each item a quiet talisman for presence.
These are not mass-made objects. They are crafted with reverence—by hand, by earth, with purpose. Meant to be worn close to the skin, placed on altars, and carried like a promise.
Functional, sensual, and sacred—designed to live beautifully in your space and entice you back to devotion.
7. App Ecosystem (Phase 3)
A minimalist, nature-toned app offering daily rituals, journaling prompts, meditations, and access to the wider Haus of Ritual community—bringing beauty and alignment into the digital realm.
WHY IT’S NEEDED ~
Haus of Ritual was born from the gap between desire and what was available. I sought meaningful tools for my own daily rituals—yet everything I found was overly branded, loud in design, lacking soul, or not aligned with natural materials and aesthetics.
Most spiritual and wellness tools on the market today are:
Loud in pattern, print, or plastic
Not sustainably or ethically made
Disconnected from earth-honoring values
Inconsistent in branding and experience
Haus of Ritual is the elegant, cohesive, one-stop sanctuary I wished existed— created for those who care deeply about wellness, aesthetics, soul, and sustainability. A place where everything—from the incense to the journal to the meditation— feels sacred, aligned, and intentionally designed.
Haus of Ritual~
Funding a Movement in Intentional Creative Living
Funding Requested: $30,000 USD
Structure: $5,000/month for 6 months
Purpose: This investment funds the foundational creation of a timeless, soulful, scalable lifestyle brand. It enables full-time focus on the creative, strategic, and production development of Haus of Ritual.
soulful support ~
How the Funds Will Be Used ~
The $30,000 investment will fund six focused months of full-time creative development, including:
Developing digital courses (curriculum + filming)
Designing journals, decks, and prototypes
Writing and producing the first edition of the book
Planning and branding three annual retreats
Building the initial visual identity + e-commerce platform
Strategic app roadmap + experience design
Note: Outsourced costs (manufacturing, legal, domain, etc.) will be handled through future funding, partnerships, or pre-sales.
6-MONTH DEVELOPMENT TIMELINE ~
Month 1: Finalize brand identity, outline book, begin Course 1
Month 2: Prototype journals + cards, continue writing
Month 3: Launch website, film Course 2, prep retreat marketing
Month 4: Course pre-sales, book finalization, community content
Month 5: Launch first course, retreat registration opens, pre-orders begin
Month 6: Launch second course, digital book release, product fulfillment
Revenue Potential ~
With multiple streams of income, Haus of Ritual is built for profitability and longevity.
Revenue Stream + Estimated Potential:
Digital Courses $77–$222 each (scalable, passive income)
Journals & Paper Goods $25–$50 per unit (high margin)
Mindfulness Card Decks $45–$70 per deck (giftable, collectible)
Creative Retreats $3,500 x 30 people/year = $105,000
Book Sales Ongoing royalties + brand credibility
App(future)$8–$12/month subscription
With an intentional launch and aligned marketing, the brand is positioned to reach six-figure annual revenue within its first 18 months—with exponential growth potential through product expansion and digital reach.
POST-INVESTMENT PLAN ~
Courses and products generate recurring, scalable revenue
Retreats provide high-margin immersive experiences
The book and product bundles increase lifetime value
No continued funding is required beyond Month 6—Haus of Ritual becomes self-sustaining and primed to grow
COMPARABLE BRANDS ~
Intelligent Change – $10M+ from minimalist tools for mindset
Samantha Wills Institute – Premium soulful courses starting at $1200 per online course
Open – $9M+ raised mindfulness app
Arya Bequer / Kavana – High-end spiritual retreats 5k and up
Wilde House Paper, The Altars, Sayu Earth – Elevated ritual goods
Haus of Ritual stands apart by offering a cohesive, elevated, nature-rooted lifestyle brand— not just a product, service, or retreat, but a sensory world people want to live in- a convenient one stop shop for the soul.
MARKETING STRATEGY & NETWORK
Aligned partnerships with influencers in the conscious living space (1M+ reach)
Access to boutique retail buyers already interested in carrying the line
Deeply embedded in wellness and creative communities that are asking for this now
FOUNDER BACKGROUND ~
As an artist, brand strategist, and a devotee to intentional living, I’ve spent years crafting experiences that invite people into deeper presence and beauty. My background includes creative direction, community-building, and soul-centered entrepreneurship.
This isn’t just a business— it’s the embodiment of everything I live, love, and know the world is hungry for.
The Ask ~
I’m seeking a conscious investor who believes in soulful entrepreneurship, holistic wellness, and the power of intentional living.
Your support of $30,000 over six months will allow the foundational creative work of Haus of Ritual to come to life— building a timeless brand that not only generates revenue, but uplifts the lives of everyone it touches.
In return, you’ll be an integral part of a profitable, meaningful movement that helps people remember who they are and reclaim how they live.
Let’s create Something Sacred
Haus of Ritual isn’t about fixing people.
It’s about guiding them home—to presence, to purpose, to beauty.
Through ritual, we reconnect.
Through intention, we create.
Through design, we inspire.
Let’s build it—together.
With deep appreciation,
Serena Martineau
Notable Links & Brand References
The Altars – thealtars.com
Modern ritual kits, journaling tools, and ceremonial objects with minimalist, high-vibe design. Relevant for aesthetic inspiration and product category validation.Wilde House Paper – wildehousepaper.com
Intentional stationery and planners designed for mindful living. Strong alignment with Haus of Ritual’s blend of function and form.Cultiverre – cultiverre.com
Curated collection of sustainable, earth-conscious self-care tools. An example of elevated curation with a soul-aligned customer base.Sayu Earth – sayu.earth
Nature-based ritual tools and wellness products that celebrate slow, sacred living. Deeply aligned in philosophy and presentation.Madetlen – madetlen.com
French-inspired incense and refined ceremonial pieces. Excellent reference for simplicity, elegance, and mood.Elizabeth Gilbert Substack – elizabethgilbert.substack.com
Creative musings from the author of Big Magic. A literary and philosophical influence behind the emotional depth of the brand.Elizabeth Gilbert Creativity Workshop – acumenacademy.org
Workshop on creativity as a practice of service and surrender. Aligns with the deeper educational tone of Haus of Ritual’s offerings.Samantha Wills Institute – samanthawills.com
Online storytelling + creative entrepreneurship mentorship. A model for soul-led business education and brand storytelling.Intelligent Change (Five Minute Journal) – intelligentchange.com
Intentional habit-forming tools with minimalist design. Demonstrates strong product-market fit in the reflective journal space.Open (o-p-e-n.com) – o-p-e-n.com
Mindfulness app focused on sound, breath, and movement. Relevant for tone, aesthetic, and community-based wellness platform.Arya Bequer / Kavana Retreats – (No official link provided)
High-end ceremonial retreats with a devoted following. Serves as a model for the transformational potential of luxury retreat experiences.